大规模定制多主体画像系统　参考架构 Multi-entity profile system for mass customization—Reference architecture  ICS  35.240.50 CCS  J 07   中华人民共和国国家标准 GB/T 45220—2025 2025-01-2 4发布 2025-08-0 1实施     国家市场监督管理总局 国家标准化管理委员会 发 布目　　次 前言   ·····································································································   Ⅲ 1     范围   ··································································································   1 2     规范性引用文件   ······················································································   1 3     术语和定义   ···························································································   1 4     大规模定制多主体画像   ···············································································   2 5     主体维   ································································································   2      5.1     概述   ······························································································   2      5.2     客户画像   ·························································································   3      5.3     产品画像   ·························································································   3      5.4     资源画像   ·························································································   3 6     生命周期维   ···························································································   3 7     画像深度维   ···························································································   4 8     大规模定制多主体画像系统   ··········································································   5      8.1     概述   ······························································································   5      8.2     数据源层   ·························································································   6      8.3     数据采集层   ······················································································   6      8.4     画像建模层   ······················································································   6      8.5     画像服务层   ······················································································   7      8.6     行业应用   ·························································································   7 附录 A （资料性）　支持大规模定制的多主体画像主要属性   ···········································   8      A.1     客户画像主要属性   ··············································································   8      A.2     产品画像主要属性   ··············································································   9      A.3     资源画像主要属性   ·············································································   10 参考文献   ································································································   12 GB/T 45220—2025     Ⅰ 前　　言 本文件按照GB/T 1.1—2020《标准化工作导则　第1部分：标准化文件的结构和起草规则》的规 定起草。 请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。 本文件由中国机械工业联合会提出。 本文件由全国自动化系统与集成标准化技术委员会（SAC/TC 159）归口。 本文件起草单位：北京机械工业自动化研究所有限公司、青岛科技大学，卡奥斯工业智能研究院 （青岛）有限公司、哈尔滨工业大学（威海）、中国机械科学研究总院集团有限公司、山东大学、华为 技术有限公司、青岛酷特智能股份有限公司、北京大学、东莞理工学院。 本文件主要起草人：秦修功、陶冶、初佃辉、尹作重、王海丹、高静、唐聪、鲁效平、李辉、 涂志莹、任涛林、潘丽、张晓璐、滕绍东、张利强、钟霄、闫梅丽、林慧苹、吴璇、孙逊、薛靖婉、 杨秋影、黄世龙、潘晓衡。   GB/T 45220—2025     Ⅲ 大规模定制多主体画像系统　参考架构 1　范围   本文件给出了支持大规模定制多主体画像的类型、组成要素以及系统的参考架构。 本文件适用于大规模定制模式下多主体画像系统的规划、搭建、验收和使用。 2　规范性引用文件   本文件没有规范性引用文件。 3　术语和定义   下列术语和定义适用于本文件。 3.1　 大规模定制　mass customization 根据客户的个性化需求，利用标准化、模块化、信息技术和先进制造技术等方法，降低产品的内部 多样性，增加客户可感知的外部多样性，以低成本、高质量和效率提供定制产品和服务的过程。 示例：订购个人电脑，客户指定处理器速度、内存大小、硬盘大小及速度、可移动存储设备的特性及许多其他选 项，而PC机则是在同一条生产线以低成本进行装配。 [来源：GB/T 25109.1—2010,3.2.10，有修改] 3.2　 多主体画像　multi﹘entity profile 对“资源”“客户”和“产品”等各类主体进行统一的属性刻画。 3.3　 客户画像　user profile 承载客户（或客户群）社会属性、生活习惯、消费行为的信息数据模型。 3.4　 产品画像　product profile 产品的功能、设计、品质、价格等属性的信息数据模型。 3.5　 资源画像　resource profile 提供设计、制造、服务等能力的个人或企业主体信息数据模型。 3.6　 交互　interaction 人与人、人与设备、设备与设备间的双向信息交换。 [来源：GB/T 42134—2022，4.2] 3.7　 精准营销　precision marketing 通过数据挖掘、客户细分、个性化推荐等方法，针对不同的客户群体，提供定制化的产